Vintage costume jewelry has a special magic that transcends fashion trends. Regardless of the decade, there’s something undeniably appealing about these pieces, especially when it comes to rhinestones. The sparkle of rhinestones can rival even the most well-cut diamonds, making them a beloved choice for jewelry enthusiasts of all ages.

You may have encountered a specific brand of costume jewelry from the 1940s-60s that captivated your heart, even if you didn’t know its name. This brand is none other than Juliana, also known as D & E, named after its creators – Frank DeLizza and Harold Elster.

What sets D & E pieces apart from other costume jewelry is their unique design and craftsmanship. These jewelry pieces were created for the woman of modest means who wanted to make a statement. In the era when dressing up was the norm, a simple dress could instantly be transformed into an ensemble fit for a night on the town with the addition of a brooch, earrings, bracelet, and necklace adorned with brightly colored rhinestones.

While wearing all of these pieces together might be considered flamboyant by today’s standards, it is a testament to the beauty and versatility of costume jewelry. The Juliana line was known for its show-stopping sets that featured vibrant rhinestones, making a bold fashion statement.

Identifying a genuine D & E piece can be a challenge, considering they were often labeled only with paper tags. However, there are ways to determine their authenticity. The colors in D & E pieces are more vivid compared to their competitors, and the variety of designs produced during their short production period is limited. This information can be helpful in identifying whether a piece is truly a D & E creation.

The value of D & E jewelry can vary significantly. Individual earrings, often in the clip-on style, can range from a few dollars to as high as $30 at the upper end. Brooches, on the other hand, can sell for up to $100, surpassing the prices of similar pieces from the same era.

Mint condition sets are where the highest value lies, with some fetching hundreds or even thousands of dollars in the right market. Collectors of Juliana/D & E jewelry are willing to pay a premium for well-preserved pieces, emphasizing the significance of the brand in their collections.

An exemplary necklace alone can command a high price. For instance, the Aurora Borealis “Easter Egg” necklace, once appraised on Antiques Roadshow, was valued between $800 and $1000. However, the same necklace sold on eBay for a significantly lower price of $267. This goes to show that the selling platform and timing are key determinants of the sale value.

So, whether you’re enchanted by the timeless allure of vintage rhinestone jewelry or looking to add a touch of sparkle to your wardrobe, exploring the world of D & E, or Juliana, is sure to bring you joy. Discover the beauty and craftsmanship of these vintage pieces and let them adorn you with their irresistible charm.