The ‘Gerber baby’ hasn’t changed in 90 years, but that doesn’t mean Ann is the sole spokesbaby for Gerber and their different goods.
Beginning in 2011, Gerber believed it was time for a fresh approach to their campaign, and they set out to recruit more spokesbabies, one for each year.
The unique aspect was that Gerber diversifies their spokesbabies year after year in an effort to highlight that the globe stands to gain significantly more if people unite rather than remain divided.
According to the brand, every baby is a Gerber baby, and the most recent Gerber baby was Lucas Warren, a newborn with Down syndrome.
Ann called Lucas and his parents over for a visit when she knew he was in the area, and a wonderful snapshot of them both was taken.
