One of the biggest fast-food chains in the world, McDonald’s, turned its iconic arches upside down to celebrate women and remind them that they are all amazing in their own unique ways.
On March 8, 2018, International Women’s Day, a “global day celebrating the social, economic, cultural, and political achievements of women,” the firm decided to reverse Mickey’s arches.
Many who saw the shift and felt they had traveled to a different planet were so taken aback that they speculated it was related to the company’s current dispute with Wendy’s.
However, they were entirely mistaken. A spokesperson stated that the symbol had instead been reversed as part of a “celebration of women everywhere.”McDonald’s chose to change the signage at its Lynwood, California restaurant, although they maintained the same social media logos.
Employees donned caps and shirts bearing the “W”-shaped insignia at the same time, and 100 restaurants nationwide offered unique packaging bearing the logo.”To celebrate the remarkable achievements of women everywhere, especially in our restaurants, we flipped our iconic arches for International Women’s Day for the first time in our brand’s history.” McDonald’s Chief Diversity Officer Wendy Lewis said.