Despite its single airing, the commercial’s impact remains strong through annual online viewings on each anniversary. The Anheuser-Busch creative team navigated challenges to bring this tribute to life, filming in New York shortly after the attacks with the approval of Congress, advertising community, and Mayor Rudy Guiliani.
The ad was reprised on the tenth anniversary in 2011. YouTube comments reflect the deep emotional resonance, with viewers expressing how the commercial’s imagery and music evoke memories and tears, fostering remembrance for the lives lost and the bravery displayed during the tragedy.